The Cannabis Dispensary That Digitized and Tripled Revenue

The Cannabis Dispensary That Digitized and Tripled Revenue

It’s a Tuesday afternoon in Boulder, Colorado, and the sun is doing that thing it does, making the Flatirons look like a postcard. Inside Green Mountain Dispensary, however, things are a little less picturesque. A line of customers snakes from the counter to the door, their patience wearing thinner than a rolling paper. Behind the counter, owner Derek is a blur of motion, trying to decipher his own handwriting on a crumpled paper menu while simultaneously making change from a cash drawer that looks like it’s been through a war.

“It was organized chaos,” Derek says with a laugh, though it’s clear the memory still stings. “Mostly chaos. We were running on a system that hadn’t changed much since the 90s. Paper menus we’d reprint